Room 1015 is a perfume brand that is unlike any other. Its founder, Michael Partouche (a.k.a “Dr. Mike”), is a pharmacist by trade, but the routine and discipline of his pharmaceutical career made him want to break free from it and embrace a rock n roll sensibility.
He started off playing guitar at the age of six, but he was always pushed to study a “proper” profession before pursuing his passion. Then, in the mid-70s, he got lucky and met his wife, who introduced him to the music scene and gave him access to some of her favorite bands.
From there on, he found himself on tour for most of his adult life, and was able to experience what was happening first-hand, on the road. As a result, when he launched Room 1015, he wanted to capture the feeling of that era through his fragrances.
Each scent is inspired by a pivotal moment in rock history, from the birth of British punk to The Beatles’ trip to India to the groupies who lurked on Sunset Boulevard in the 70s. Each embodies the freedom-loving era of rock ‘n’ roll through its unique note combinations and edgy names.
Electric Wood, Blomma Cult and Atramental are all fragrances from the brand that are infused with the transcendental lift of psychedelic rock. These are all incredibly strong, full-volume scents that will transport you to that era and remind you of your youth in a way that only the music of that era can do.
Founded by the pharmacist turned perfumer Michael Partouche, this brand brings to the market fragrances that are inspired by the “freedom-loving era of rock ‘n’roll”. They’re a must for any fan of that era!
The first thing I noticed about the Electric Wood was the very woody aspect of the perfume, it smells like a mix of oak wood and burning leaves, with a sweet & feminine twist. There’s a bit of smoky incense too, and it lasts for an average of 10-12 hours on my skin.
The sillage is also very good for the perfume, I’d say it’s on the medium range. I do wish it would last longer but overall I think it’s a nice little fragrance that captures that 70’s feel.